Luxo Jewellers was an e-commerce store that was created for my E-commerce course at Humber College. The companies mission was to supply high-quality jewelry at an affordable price. The jewelry industry is occupied by a few companies who hold most of the market share which allows them to price their jewelry at an unfair price.
At Luxo, we ensured our customers that we did not mark up our prices such as our competitors. We believed that low prices should not sacrifice high quality and that high quality should not burn a hole in our consumer’s pockets.
The pictures featured showcase our companies logo, product photos which includes our “Tree of Life” necklace, and also the pop-up stand that was located at Humber College which gave us the opportunity to reach out to new customers, increase our brand awareness, and also educate people of the unfair practices that occur in the jewelry industry.